Relationship Marketing: Exploring Relational Strategies in Marketing

Type
Book
Authors
ISBN 10
0273646125 
ISBN 13
9780273646129 
Category
Unknown  [ Browse Items ]
Publication Year
2001 
Pages
248 
Abstract
 
Description
"John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world." David A. Kirby, University of Surrey "Relationship Marketing: Exploring Relational Strategies in Marketing, 2e" comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. A complete package of supplements is available to assist students and instructors in using this book. Visit www.booksites.net/Egan to find an Instructor's Manual, Power Point Slides, and links to other useful sites. - from Amzon 
Biblio Notes
 
Number of Copies

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.